How to generate more revenue by strategically using the right images on Amazon?
Getting your images right will make the biggest impression on prospective buyers whenever they come across your products in any way online
300,000. That’s the number of small and medium-sized business competitors you are likely to face when selling online on Amazon. For any small business, this makes it quite tough to stand out.
But worry not, a little bit of optimal use of imagery is all that is needed for making your product the best fit for this intense competition. You need to understand that the images that you upload are not only shown on Amazon’s website but are also shown in search results, in thumbnails and in other places that may be well out of your realisation.
Here are some important tips for optimizing Amazon product images:
1. You need to ensure that your product images follow the technical requirements put forth by Amazon:
You can refer to this table for it-
Other requirements that you need to note:
File Name- The name of the image should be the product identifier (this is the JAN, EAN, Amazon ESIN, 13 Digit ISBN or UPC). After that, there should be a full stop along with the file extension. For example, 3571594862.tif or R321987654.jpg. Ensure that you do not include spaces, dashes or other characters in the file name.
Design- Amazon prohibits the use of logos, mannequins, borders or watermarks in the images. However, you can use a mannequin and edit it out using the services of an experienced product photo retouching professionals.
2. Prioritize images on the product page:
With seven to nine images allowed to be displayed on the product page, utilizing each and every spot here is a no brainer. You need to click images of your product from all angles. If you cannot decide the angles, put yourself in the shoes of a customer and examine which angles they would view the product before purchasing it. You can then accordingly assign the images in the best order in a logical way.
For example, in clothing, you can show the whole product first and then show images of various angles of the product.
3. Always ensure that your images are high quality:
When shooting for your products, you need to ensure that the images live up to the standards expected by Amazon and the customers. You can take the services of a professional photographer for this. Each product needs a separate photo, even if there is jhttps://www.photoeditingservicesco.com/ust a colour change to it. You must ensure that you adhere to Amazon’s non-technical image standards-
Real photos please: Amazon expects all photos to be real-vectors, drawings and illustrations are prohibited. Even graphic or text overlays and inset images are a big no-no.
KISS(Keep It Simple Stupid!): Ensure that your image carries the photo of the product only, anything else can be a unnecessary distraction.
Best in class quality: Use high-resolution, sharp and well-lit photographs for your products for a realistic view. Ensure that the colours look great after the photo is taken.
Appropriate photographs: Ensure that your product or anything(messages) related to your product doesn’t contain anything that is offensive to others or is pornographic in nature.
Here is a comparison between photographs taken by an amateur and a professional. You can see for yourself which is better and which makes a much better impression-
4. Option of Offer Level Images:
For those of you selling refurbished or used products, you can differentiate your product by listing on Amazon’s Offer Listing Page. You can add to your image by accessing your Amazon Common Template. You can map the field termed as ‘Offer Images’ or ‘Main Offer Image’.
5. Photograph all the features of the product:
If your product says it is a jacket with removable sleeves, the customer will expect to see images of it both with and without the sleeves. If you miss out on showing the features of the product, you may run the risk of losing potential customers.
About the aforementioned jacket, you can take this one step further by also showing the insides of it.
If you aren’t sure from which angle the photographs need to be taken, you can always visit a local store and see how customers interact with the merchandise there to make a decision.
Furthermore, you should use the correct lighting to ensure that the product and its features are highlighted well. A little bit of post-processing of the photos goes a long way to ensure success.
If you have the resources, hiring an expert experienced photographer would be the best bet. You can spread the word or ask around for recommendations.
6. Ensure that the image is of the right size:
when taking the photo, ensure that the entire product is covered and that no corner of the product is hidden from the image frame. You need to ensure that the product looks the optimum size in the image- too small and the customers may not notice it, too large and some of it may get out of the frame.
7. Provide all relevant information:
Whatever your product is, if the customer cannot understand how it works, he may not decide to buy it. You can use Amazon’s product images to show the dimensions or features of the product which makes it unique.
For example, if you are selling a Swiss army knife, you can use the other images to show how resourceful the product actually is.
No doubt, Amazon’s product listing is based on an algorithm of product titles, descriptions and brand names but you cannot underestimate the value of product images that need to be optimized for the best results.
